Marketing

Assignment 1 At the completion of this assignment you rank execute the following module 3 objectives: ? Define the 7 stages of the consumer ending qualification demonstrate. ? List the variables that affect each stage. instruction manual: 1. offer up an example of a acquire that you novelly do. This purchase has to be an extended problem solving purchase. 2. List and show only the go involved in the decision making summons of your purchase. 3. Type your answer in the space provided below. A recent extended problem solving purchase that I do was when I decided to buy my motorcar. It involved abundant privileged and external information search as thoroughly as evaluations of my various opposite options. To this day I hush up uncertainty if I made the correct purchase. These are the tramples I made in the decision making process of my purchase. 1. occupation course credit- I look at totaled my forward car and I am in need of a new car since I no longer take hold one. Problem recognition is the difference between actual and in demand(p) recount. My actual tell is that I no longer have a government agency of constituteting anywhere. My desired state is that I need a mode of transportation to get me to and from work and school. 2.

Information search- straight that I have accept what the problem is, I get out move on to the next step, which is information search. I will use midland and external searches for information. For my internal search I knew that BMW was a dishonor that I liked and have cognise since my mom had a few as I was suppuration up. I cerebrate t hem being very well made cars. For external ! search, I asked various friends opinions, read safety reviews, looked up information on various websites, and of course visited the dealership. 3. Pre-purchase evaluation of alternatives- In this next step I determined my excerpt alternatives and evaluated my choice alternatives. One of my other choice alternatives was A Mercedes C-class, which is similar in size and has similar...If you extremity to get a full essay, regulate it on our website: OrderEssay.net

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