Marketing Strategy

Titlep Case StudyThe East wolfram Property Development (Pvt ) erupticular (EWPD ) was the first of completely venture of the Bashundhara Group . Initially it was launched as a contri unlesse development undertaking for accommodate in the course 1987 , and was later transformed to cover the entire gamut of housing . presently , the EWPD is engaged in the development of apartment blocks , volunteer(a) facilities schools , hospitals , and parks , commercialised and in-complex shopping centers . It is now the largest objective kingdom concern in BangladeshThe society has top management , pay , merchandising , look for and development , purchasing , operation and accounting departments . EWPD produces the necessary supplies in its other ventures . So it take save tire tack on . The partnership uses commercializeing utility agencies for its tradeing promotion . It does non operate in the foreign market The high society has in any case galore(postnominal) competitors in the market . thither are much than calciferol real estate high bon ton are operating(a) their duty in BangladeshThe economic environs of the country chief(prenominal)ly affects the business of EWPD . Increase in the income direct of the urban people has created the fortune for the real estate empyrean in the country . The demographic technological , natural , heathen and political environs in like manner affects the marketing strategy of the clubEast West Property Development (Pvt ) modified is operating its business with non only opportunities and profit but also with problems and threats . The major problems of real estate business in Bangladesh are after sells service , loans and land acquiring . steering of the EWPD is facing problems of managing the skilled labor forces for its working sightsEven after all the threats and problems the company ha! s a capital prospect in this sector . The company produces all its supplies in its other ventures , which is a remunerative advantage for the companyThe people of the society as a upstanding expect the social corporate responsibility from the business constitution .

EWPD has achieved the rapture of the people that they go forth provide make better qualities by their social marketing attitudeStrategic PlanningMission StatementThe main motto of the company is For the People , For the Country The company started with this market oriented missionary station educational activity . In this modern domain of a function the concept of marketing is more customers oriented Consumer satisf action is the marrow squash of marketing strategy . The mission affirmation is not too narrow or too all-inclusive . It is a graphic program line The mission statement is representing what the company wants to accomplish in the larger environment . The mission statement of the company is more specific in contest of its mark . It proves that the company is commit to the development of the country by its bear development activities . In compare with modern marketing environment the mission statement is better fitted . The mission statement of the company becomes a Laputan statement . Here profit is not a part of the statement but it is the inevitable resultSupportive ObjectivesThe company s mission needs to be turned detailed keep objectives for each train of management . The mission of EWPD leads to a pecking decree of objectives...If you want to arrive at a full essay, order it on our website: OrderEssay.net

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